Insights & Articles
Fresh Takes on Hiring, Branding, and Belonging
Insights, trends, and strategies for building magnetic employer branding and recruitment marketing campaigns that truly connect.
Employer Branding Insights
Discover the latest strategies and expert advice for crafting an irresistible employer brand that attracts and retains top talent. Dive into our employer branding articles now.
How to Attract Passive Candidates with Employer Branding
Active job seekers aren’t the only fish in the talent pool. In fact, some of the most qualified, high-performing professionals aren’t even looking. They’re what we call passive candidates, people who are gainfully employed and not actively on the hunt……
Using Video in Employer Branding: Formats That Convert
Video isn’t just a nice-to-have in employer branding. Why? Because when done right, video sparks emotion, builds trust, and gives job seekers a peak behind the curtain they just can’t get from a job description. But not all videos are…
How to Align Employer Branding with Corporate Social Responsibility
When people decide where they want to work, it’s no longer just about salary and benefits. They also want to know what your company stands for. Are you making a positive impact on the world? Are your values real or…
Internal Culture First: The Secret to Authentic Employer Branding
If your walls could talk, what would they say about your company culture? Not the one shown in polished recruitment videos, but the real, day-to-day experience of your employees. That’s where authentic employer branding really begins, and it all starts…
Recruitment Marketing Insights
Optimize your hiring funnel with our in-depth recruitment marketing articles. Learn proven tactics and trends to reach, engage, and convert your ideal candidates.
Inbound vs Outbound Recruitment Marketing: What’s Best for You?
Hiring top talent is a lot more than posting jobs and waiting for applicants. In today’s market, how you attract and engage candidates can make or break your hiring success. That’s where recruitment marketing comes in, and understanding the difference…
Personalization in Recruitment Marketing: From Nice-to-Have to Non-Negotiable
Job seekers today expect more than a generic job ad and a templated thank-you email. They want to feel like more than just a resume in a sea of applications. That’s where personalized candidate experiences come in. And no, it’s…
The Candidate Journey Explained: How to Design One That Converts
Recruiters today aren’t just filling jobs, they’re crafting experiences. Just like marketers map out every step of a customer’s experience, talent teams must now understand and optimize the candidate journey. Why? Because job seekers aren’t just looking for a paycheck.…
Recruitment Marketing Metrics That Matter: How to Measure Your Campaigns
If you’re pouring time, effort, and budget into your recruitment campaigns but aren’t sure what’s working and what’s not, you’re in the right place. Recruitment marketing is part creativity, part science, and the key to getting better at it lies…
