Recruitment is no longer just HR’s job. It’s also a marketing challenge, and a branding opportunity. From ad targeting to funnel design, this section covers how to turn awareness into applications and hires with recruitment marketing.
If you’re in recruitment marketing, you’ve probably heard the term “talent community” thrown around a lot. It sounds nice, sure, something about keeping a pool of people warm while you hire at lightning speed. But what really is a talent…
Posting jobs on a board and waiting rarely works anymore. Paid recruitment ads let you reach the right people faster, whether they’re actively looking or not. This guide shows how Meta, Google and programmatic platforms help attract better candidates and…
Hiring top talent is a lot more than posting jobs and waiting for applicants. In today’s market, how you attract and engage candidates can make or break your hiring success. That’s where recruitment marketing comes in, and understanding the difference…
Job seekers today expect more than a generic job ad and a templated thank-you email. They want to feel like more than just a resume in a sea of applications. That’s where personalized candidate experiences come in. And no, it’s…
Recruiters today aren’t just filling jobs, they’re crafting experiences. Just like marketers map out every step of a customer’s experience, talent teams must now understand and optimize the candidate journey. Why? Because job seekers aren’t just looking for a paycheck.…
If you’re pouring time, effort, and budget into your recruitment campaigns but aren’t sure what’s working and what’s not, you’re in the right place. Recruitment marketing is part creativity, part science, and the key to getting better at it lies…
Imagine that a top-tier candidate clicks through to your career site. They’re intrigued by your company, ready to apply, and excited about the possibilities. But within seconds, they’re gone, confused, frustrated, or just underwhelmed. That’s the harsh reality for many…
As the online world is packed with job openings and shrinking attention spans, reaching the right candidates isn’t just about posting on job boards anymore. Email marketing for talent acquisition has become a game-changer, serving up personalization, automation, and storytelling…
Recruiting isn’t what it used to be. Gone are the days when posting a job ad on a few job boards meant the applications would start pouring in. Today’s jobseekers (especially top talent) expect more. If your recruitment campaigns aren’t…
Want to attract top talent where they already spend their time? It’s time to meet them where they scroll. 🚀 In 2025, social recruiting is a game-changing recruitment marketing strategy. Whether you’re hiring Gen Z creatives or seasoned remote professionals,…
