The Role of Purpose in Employer Branding
Most of us don’t wake up in the morning excited to clock in for a paycheck. We get out of bed because we want to feel like our work actually matters. And as it turns out, that’s not just a…
Talent Trends
The way we work is changing fast. From Gen Z expectations to remote work norms, flexibility and DEI priorities, this section tracks talent trends ; its pulse, culture, and market movement.
Employee Activism Is Here. Is Your Brand Ready?
Remember when the biggest employer concern was making the “Best Places to Work” list? Those days feel lightyears away. Today, employees are using their voices (and platforms) to speak out about everything from climate change to pay equity, diversity, and…
What Candidates Expect From Employers in 2025 (And How to Deliver)
What do candidates really want from employers these days? That’s the golden question recruiters and employer branding professionals are asking, and the answers aren’t what they used to be. As we look ahead to 2025, it’s clear that candidate expectations…
Quiet Quitting to Loud Leaving: What Employees Really Want
If you feel like your top talent is disappearing faster than free food on a Friday, you’re not alone. Businesses everywhere are struggling with an unsettling shift in employee behavior. First, it was quiet quitting where people stopped going above…
How AI Is Transforming Talent Acquisition, And What to Watch Out For
The way companies find and hire people has hit a turning point and yes, AI is driving that change. From scanning resumes to predicting who’s most likely to accept a job offer, artificial intelligence is reshaping recruitment as we know…
The Evolution of Hybrid Work: How to Stay Competitive
Work used to be a place. Now, it’s becoming a mindset. The shift toward the hybrid work model has redefined how organisations connect with talent, shape their cultures, and structure day-to-day operations. But it didn’t happen overnight. The rapid rise…
The Rise of Flexibility: Are You Ready for the New Work Culture?
Not too long ago, flexible work arrangements were reserved for niche teams or special cases. Maybe someone negotiated a remote day once a week, or a parent left early on Fridays. But that was the exception, not the rule. Fast…
How Gen Z Is Reshaping the Future of Work
Welcome to the Gen Z Workforce Revolution. Walk into any modern office, or log into any hybrid workspace and you’ll start to notice a shift. The way people talk, collaborate, expect feedback, and even dress at work is changing. Behind…
Top Talent Trends in 2025: What HR Leaders Should Know
The way we attract, hire, and retain talent is evolving faster than ever. If you’re in HR or employer branding, you’re probably already seeing change coming from all directions, technology, values, and candidate expectations all shifting in real-time. The good…
