Guides & Playbooks

On this Guides & Playbooks page, you’ll find step-by-step resources to improve how you attract, engage, and convert talent. Each guide is built with real use cases in mind—so whether you’re creating an EVP, designing a hiring campaign, or launching a DEI initiative, there’s a roadmap here for you.

30-Day Employer Branding Makeover: A Step-by-Step Guide

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Looking to supercharge your employer branding without waiting six months to see results? You’re in luck. This isn’t another long-winded theory or fluff-filled lecture. It’s a practical, 30-day employer branding action plan designed to help you make fast progress. Whether…

Free Career Page Audit Checklist for Talent Teams

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Your career site isn’t just another webpage. It’s often the first destination job seekers visit to get a sense of who you are as an employer. That first visit can make or break a potential connection with great talent. Think…

The Ultimate Guide to Candidate Personas (With Free Template)

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If you’re building your employer branding or crafting a smart recruitment marketing strategy, there’s one thing you absolutely can’t skip: candidate personas. Think of them like your north star, keeping your messages relevant, your hiring process focused, and your employer…