Guides & Playbooks

On this Guides & Playbooks page, you’ll find step-by-step resources to improve how you attract, engage, and convert talent. Each guide is built with real use cases in mind—so whether you’re creating an EVP, designing a hiring campaign, or launching a DEI initiative, there’s a roadmap here for you.

The Ultimate Guide to Candidate Personas (With Free Template)

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If you’re building your employer branding or crafting a smart recruitment marketing strategy, there’s one thing you absolutely can’t skip: candidate personas. Think of them like your north star, keeping your messages relevant, your hiring process focused, and your employer…

Talent Trends

One computer screen with hybrid work trends and another one with "work anywhere" written on the background image
The Evolution of Hybrid Work: How to Stay Competitive
From quiet quitting to loud leaving - an employee walking out of the office
Quiet Quitting to Loud Leaving: What Employees Really Want
Two people working on their laptop on a table outside
The Rise of Flexibility: Are You Ready for the New Work Culture?
An illustration of a brain. ChatGPT and AI written on it. It illustrates AI in Talent Acquisition
How AI Is Transforming Talent Acquisition, And What to Watch Out For