Recruitment Marketing

Recruitment is no longer just HR’s job. It’s also a marketing challenge, and a branding opportunity. From ad targeting to funnel design, this section covers how to turn awareness into applications and hires with recruitment marketing.

The Candidate Journey Explained: How to Design One That Converts

Candidate journey mockup drawn on paper

Recruiters today aren’t just filling jobs, they’re crafting experiences. Just like marketers map out every step of a customer’s experience, talent teams must now understand and optimize the candidate journey. Why? Because job seekers aren’t just looking for a paycheck.…

Your Career Site Is Killing Your Conversions: Here’s How to Fix It

Female developer working on Career Site Optimization

Imagine that a top-tier candidate clicks through to your career site. They’re intrigued by your company, ready to apply, and excited about the possibilities. But within seconds, they’re gone, confused, frustrated, or just underwhelmed. That’s the harsh reality for many…

Email Marketing for Talent Acquisition: What Actually Works in 2025

An orange sticker on a wall with written "message for you?" on it, to illustrate Recruitment Email Marketing

As the online world is packed with job openings and shrinking attention spans, reaching the right candidates isn’t just about posting on job boards anymore. Email marketing for talent acquisition has become a game-changer, serving up personalization, automation, and storytelling…

How to Create Recruitment Campaigns That Work

Laptop with marketer working on how to create recruitment campaigns

Recruiting isn’t what it used to be. Gone are the days when posting a job ad on a few job boards meant the applications would start pouring in. Today’s jobseekers (especially top talent) expect more. If your recruitment campaigns aren’t…

Social Recruiting 101: How to Leverage LinkedIn, Instagram & TikTok

Instagram page on smartphone in hand with with Time Square, NY in background

Want to attract top talent where they already spend their time? It’s time to meet them where they scroll. 🚀 In 2025, social recruiting is a game-changing recruitment marketing strategy. Whether you’re hiring Gen Z creatives or seasoned remote professionals,…

How to Build a High-Converting Talent Acquisition Funnel

hands mapping out a talent acquisition funnel on white board

Recruitment is no longer just about posting job ads and waiting for applications to roll in. You now need a strategy, a system that moves the right people through your recruitment pipeline smoothly and efficiently. That’s where a high-converting talent…

How to Start With Recruitment Marketing ?

marketer writing recruitment marketing strategy on white board

Hiring top talent isn’t what it used to be. You can’t just post a job ad and hope for the best. In 2025, your candidates are expecting more; personalized outreach, seamless digital experiences, and a clear sense of what your…