Today’s talent chooses companies for more than just compensation, they choose stories, values, and purpose. This section explores how to work on employer branding to build an employer brand people want to join and stay with.
You’ve probably heard the phrase “employer branding” thrown around more than a few times lately, especially if you’re on a talent team or in recruitment marketing. But what does it actually mean? And more importantly, how do you build an…
When people talk about “branding,” it’s easy to think it’s all one thing. But in the world of talent acquisition and recruitment marketing, there’s a big difference between your company brand and your employer brand. And if you’re looking to…
Employee advocacy is one of the most powerful (yet often underused) tools in your employer branding toolkit. The idea is simple: when your employees share their authentic experiences at your company, it builds trust. And in an age where people…
If your company wants to attract top talent and actually keep them, you’ve got to offer more than just a paycheck and a ping pong table. Today, people are looking for purpose, connection, and culture in their work. That’s where…
