Today’s talent chooses companies for more than just compensation, they choose stories, values, and purpose. This section explores how to work on employer branding to build an employer brand people want to join and stay with.
Active job seekers aren’t the only fish in the talent pool. In fact, some of the most qualified, high-performing professionals aren’t even looking. They’re what we call passive candidates, people who are gainfully employed and not actively on the hunt……
Video isn’t just a nice-to-have in employer branding. Why? Because when done right, video sparks emotion, builds trust, and gives job seekers a peak behind the curtain they just can’t get from a job description. But not all videos are…
When people decide where they want to work, it’s no longer just about salary and benefits. They also want to know what your company stands for. Are you making a positive impact on the world? Are your values real or…
If your walls could talk, what would they say about your company culture? Not the one shown in polished recruitment videos, but the real, day-to-day experience of your employees. That’s where authentic employer branding really begins, and it all starts…
If you’re serious about building a strong employer brand reputation, knowing what NOT to do is just as important as knowing what to do. Employer branding has evolved fast in the past few years. Candidates are smarter, social media is…
The second someone lands on your career page or sees one of your job ads on social media, their mind starts making judgments. Before a candidate even reads a word, they’re already forming a perception of your company, and a…
If your employer brand isn’t attracting the right talent, or worse, repelling it, you’re not alone. Nowadays, a strong employer branding is more than just a “nice-to-have”, it’s essential. But don’t worry, you don’t need a six-month strategy sprint to…
You’ve probably heard the phrase “employer branding” thrown around more than a few times lately, especially if you’re on a talent team or in recruitment marketing. But what does it actually mean? And more importantly, how do you build an…
When people talk about “branding,” it’s easy to think it’s all one thing. But in the world of talent acquisition and recruitment marketing, there’s a big difference between your company brand and your employer brand. And if you’re looking to…
Employee advocacy is one of the most powerful (yet often underused) tools in your employer branding toolkit. The idea is simple: when your employees share their authentic experiences at your company, it builds trust. And in an age where people…
