How to Build a Magnetic EVP (Employer Value Proposition)

Team working on EVP with sticky notes on white board

If your company wants to attract top talent and actually keep them, you’ve got to offer more than just a paycheck and a ping pong table. Today, people are looking for purpose, connection, and culture in their work. That’s where…

Recruitment Marketing

What Is Recruitment Marketing? A Beginner-Friendly Guide

Two guys writing the marketing strategy on a transparent board

So, you’re hearing the term recruitment marketing more and more, and you’re wondering: What exactly is that and do I need to be doing it? You’re not alone. As competition for top talent grows fiercer, companies are realizing that posting…