Fresh Takes on Hiring, Branding, and Belonging
Insights, trends, and strategies for building magnetic employer branding and recruitment marketing campaigns that truly connect.
Employer Branding
How to Align Employer Branding with Corporate Social Responsibility
When people decide where they want to work, it’s no longer just about salary and benefits. They also want to know what your company stands for. Are you making a positive impact on the world? Are your values real or…
Internal Culture First: The Secret to Authentic Employer Branding
If your walls could talk, what would they say about your company culture? Not the one shown in polished recruitment videos, but the real, day-to-day experience of your employees. That’s where authentic employer branding really begins, and it all starts…
5 Employer Branding Mistakes to Avoid
If you’re serious about building a strong employer brand reputation, knowing what NOT to do is just as important as knowing what to do. Employer branding has evolved fast in the past few years. Candidates are smarter, social media is…
Visual Employer Branding: How Design Impacts Candidate Perception
The second someone lands on your career page or sees one of your job ads on social media, their mind starts making judgments. Before a candidate even reads a word, they’re already forming a perception of your company, and a…
Recruitment Marketing
Personalization in Recruitment Marketing: From Nice-to-Have to Non-Negotiable
Job seekers today expect more than a generic job ad and a templated thank-you email. They want to feel like more than just a resume in a sea of applications. That’s where personalized candidate experiences come in. And no, it’s…
The Candidate Journey Explained: How to Design One That Converts
Recruiters today aren’t just filling jobs, they’re crafting experiences. Just like marketers map out every step of a customer’s experience, talent teams must now understand and optimize the candidate journey. Why? Because job seekers aren’t just looking for a paycheck.…
Recruitment Marketing Metrics That Matter: How to Measure Your Campaigns
If you’re pouring time, effort, and budget into your recruitment campaigns but aren’t sure what’s working and what’s not, you’re in the right place. Recruitment marketing is part creativity, part science, and the key to getting better at it lies…
Your Career Site Is Killing Your Conversions: Here’s How to Fix It
Imagine that a top-tier candidate clicks through to your career site. They’re intrigued by your company, ready to apply, and excited about the possibilities. But within seconds, they’re gone, confused, frustrated, or just underwhelmed. That’s the harsh reality for many…
